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The Infinite Ways Niacinamide Benefits Your Skin.  Niacinamide is making an appearance in eye creams these days, and for good reason.  "Niacinamide is helpful for the eyes for a combination of safety and efficacy," says Keaney.  "It helps with dark circles and wrinkles, two of the major complaints of the skin around the eyes."  Because there's a low risk of irritation or inflammation from using it, you can apply it to the delicate, thin skin around the eyes without worry.