The Best Asian Beauty Brands You Need To Try In 2023. Ghost Democracy. “I'm a first generation Taiwanese-American,” founder Rex Chou tells InStyle. “As an Asian male growing up, I didn't see a lot of people that looked like me on billboards or TV, and so wanting to represent all and reduce the feeling of ‘otherness’ with Ghost Democracy is inherently part of our DNA.” This clean line is sulfate-free, silicone-free, cruelty-free, and vegan. It’s gentle enough not to irritate your skin, but has proven ingredients like niacinamide and bakuchiol to deliver real results. Chou’s favorite product is the Floodgate Hyaluronic Acid Serum. “I slather it on my face day and night before my moisturizer,” he says. “The texture is silky, non-sticky and gives you the most dewy, juicy hydrated skin.” Celebrities, including Kristen Bell, are flocking to the brand for the same reason.