Well+Good

This skin-care line is saving me hundreds of bucks on some of the priciest ingredients. Enter: Ghost Democracy, a brand that has figured out how to give customers quality ingredients without those higher price tags. “Making these dermatological ingredients accessible at a low price point is so important to me, because I feel like consumers deserve more transparency,” says Rex Chou, the brand’s founder. “There are products that cost $300-plus, but have less than one percent active ingredients. Consumers deserve better for skin care that actually works.” Ghost Democracy plans to do this with direct-to-consumer business model, coupled with a focus on spending on formulas, and not marketing. “I want all my investment to go into the formulas and cost savings passed on to my consumers,” he says.