NBC News

27 LGBTQ-owned brands and business to support this year.  Ghost Democracy was founded by REX CHOU to offer direct-to-consumer clean skincare products that remove the retailer profit markups.  "It's more important than ever to demonstrate that inclusivity to the consumer. Representation matters and is so impactful," said Chou, who worked in various big beauty corporations for the past decade before starting his own company.